Rupifi

Rupifi has emerged as a trailblazer in India’s B2B fintech space, focusing on embedded finance for small and medium enterprises (SMEs). Its flagship offering—buy-now-pay-later (BNPL) for business transactions—allows merchants to access credit seamlessly via partner platforms like marketplaces and payment gateways. Post-2023, Rupifi capitalized on the digital transformation of SMEs, offering collateral-free financing to fuel growth. Its technology integrates directly into the tools businesses already use, reducing friction and enhancing accessibility. By 2024, it had become a go-to solution for merchants seeking flexible payment terms in a cash-flow-sensitive market. Rupifi’s partnerships with e-commerce players and payment providers have accelerated its reach. The startup addresses a critical gap in SME financing, where traditional banks often fall short. Its data-driven credit assessment ensures quick approvals, boosting merchant confidence. Rupifi’s popularity stems from its ability to empower India’s vast SME sector, a backbone of the economy. It continues to scale, riding the wave of B2B digitalization.